2012 Lightning Strikes in Pricing




This eBook is a compilation of all guest blog essays written and published in 2012 on the topics of value and pricing management. The inspiration for these 29 essays came from multiple discussions with pricing practitioners, from professional presentations and some of the follow-up Q&A. You may have missed them last year. I wanted to save you time and offer a downloadable version in the form of a compilation. So you do not have to log on, to find them, and to do this one-by-one. You can purchase this eBook and read it on the go! This eBook is 77 pages long.

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